"Building Business Through Strategic Giving"
Global Business Giving Solutions, LLC
Times are tough.
Long-time companies are struggling. Familiar neighborhood businesses seem to disappear every week. And people are losing their homes and jobs at an ever-increasing rate.
Trust in corporations is at an all-time low. According to the 2009 Edelman Trust Barometer:
• Nearly two-thirds of the public trust corporations less than they did a year ago;
• Just 38% of U.S. respondents said they trust business to do what is right (down 20% vs. year ago);
• Only one-third of people globally trust business to do the right thing.
Long-time companies are struggling. Familiar neighborhood businesses seem to disappear every week. And people are losing their homes and jobs at an ever-increasing rate.
Trust in corporations is at an all-time low. According to the 2009 Edelman Trust Barometer:
• Nearly two-thirds of the public trust corporations less than they did a year ago;
• Just 38% of U.S. respondents said they trust business to do what is right (down 20% vs. year ago);
• Only one-third of people globally trust business to do the right thing.
What Do People Think About Your Company?
Is There Any Good News?
According to the PR Week/Barkley Public Relations Cause Survey, of those who responded:
• Almost 46% have purchased products that benefited a cause;
• More than 72% said they bought a brand supporting a cause they believe in.
In short, building trust in your company can improve your reputation and build loyalty. But how?
• Almost 46% have purchased products that benefited a cause;
• More than 72% said they bought a brand supporting a cause they believe in.
In short, building trust in your company can improve your reputation and build loyalty. But how?
Global Business Giving Solutions (GBGS) Can Help
GBGS consultants understand the importance of building corporate reputation and goodwill through well-designed social responsibility programs, especially in these times of dwindling corporate foundation assets. We have a proven track record of helping companies:
• Link Corporate Social Responsibility (CSR) strategies to philanthropy programs;
• Take philanthropic programs to market;
• Make CSR decisions that improve the bottom line while building corporate reputation;
• Enhance corporate image and build business;
• Maximize donations without increasing foundation budgets.
Our consultants bring 100+ years of global leadership experience with Procter & Gamble, a Fortune 100 Company recognized as a leader in sustainability, philanthropy, and cause-marketing. We’ve worked on the global design team for P&G’s corporate cause, Live, Learn and Thrive. We’ve helped build cause-marketing campaigns for brands like Pampers©, Always©, Pur©, and Tide©, as well as non-profit partnerships with organizations including Project HOPE, UNICEF, Population Services International (PSI), and Feeding America.
If it’s true that nearly two-thirds of the public trust you less than they did a year ago, there’s a lot of work to do. There’s no better time than now to consider cause-marketing to help build your bottom line -- and your reputation.
GBGS is ready to help you make a difference.
• Link Corporate Social Responsibility (CSR) strategies to philanthropy programs;
• Take philanthropic programs to market;
• Make CSR decisions that improve the bottom line while building corporate reputation;
• Enhance corporate image and build business;
• Maximize donations without increasing foundation budgets.
Our consultants bring 100+ years of global leadership experience with Procter & Gamble, a Fortune 100 Company recognized as a leader in sustainability, philanthropy, and cause-marketing. We’ve worked on the global design team for P&G’s corporate cause, Live, Learn and Thrive. We’ve helped build cause-marketing campaigns for brands like Pampers©, Always©, Pur©, and Tide©, as well as non-profit partnerships with organizations including Project HOPE, UNICEF, Population Services International (PSI), and Feeding America.
If it’s true that nearly two-thirds of the public trust you less than they did a year ago, there’s a lot of work to do. There’s no better time than now to consider cause-marketing to help build your bottom line -- and your reputation.
GBGS is ready to help you make a difference.