"Building Business Through Strategic Giving"
Global Business Giving Solutions, LLC
According to the 2009 Edelman Trust Barometer:
- Nearly two-thirds of the public trust corporations less than they did a year ago;
- Just 38% of U.S. respondents said they trust business to do what is right (down 20% vs. year ago);
- Only one-third of people globally trust business to do the right thing.
- Nearly two-thirds of the public trust corporations less than they did a year ago;
- Just 38% of U.S. respondents said they trust business to do what is right (down 20% vs. year ago);
- Only one-third of people globally trust business to do the right thing.
What Do People Think About Your Company?
Is There Any Good News?
According to the PR Week/Barkley Public Relations Cause Survey , of those who responded:
- Almost 46% have purchased products that benefited a cause;
- More than 72% said they bought a brand supporting a cause they believe in.
In short, building trust in your company can improve your reputation and build loyalty. But how?
- Almost 46% have purchased products that benefited a cause;
- More than 72% said they bought a brand supporting a cause they believe in.
In short, building trust in your company can improve your reputation and build loyalty. But how?
Strategic Companies Leverage Cause Marketing
- It impacts the bottom-line!
- More than 72% of consumer respondents said they bought a certain brand because it supported a cause they believe in (Source: 2007 Cause Survey).
- From a 2007 article on corporate giving in The Economist: Of the 135 executives and 65 investors who responded, 85% said corporate social responsibility was a “central” or “important” consideration in investment decisions.
- More than 72% of consumer respondents said they bought a certain brand because it supported a cause they believe in (Source: 2007 Cause Survey).
- From a 2007 article on corporate giving in The Economist: Of the 135 executives and 65 investors who responded, 85% said corporate social responsibility was a “central” or “important” consideration in investment decisions.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet
Ready to Do Things Differently?
Our team has proven, hands-on expertise developing cause marketing programs at Procter & Gamble, a Fortune 100 company and recognized leader in global philanthropy.
- We’ve worked on the global design team for P&G’s corporate cause, Live, Learn and Thrive.
- We’ve helped build cause-marketing campaigns for brands like Pampers©, Always©, Pur©, and Tide©
- We’ve helped build successful non-profit partnerships with organizations including Project HOPE, UNICEF, Population Services International (PSI), and Feeding America.
- We’ve worked on the global design team for P&G’s corporate cause, Live, Learn and Thrive.
- We’ve helped build cause-marketing campaigns for brands like Pampers©, Always©, Pur©, and Tide©
- We’ve helped build successful non-profit partnerships with organizations including Project HOPE, UNICEF, Population Services International (PSI), and Feeding America.
Our Team Is Ready to Help You Make A Difference